Streetsense

Products And Services

• Brand Strategy

  The best brands are built on data. Understanding your vision and armed with insights on your audience and competitive positioning, our witty, artistic and data-driven brand development team brands and re-brands real estate, retail, health and wellness, food and beverage, and travel and tourism clients of all sizes. Branding strategy services include: Competitive Reviews, Sentiment and Positioning Analysis, Audience Identification, Naming, Mood Boards and Positioning, Messaging Platform Development, Logo Design, Creative Concept Development, Brand Playbook and Style Guides, Letterhead and Marketing Collateral Packages, Marketing Plan Development

  Link: Brand Strategy

• Creative & Content Development

  The secret to our success is a world-class Content Studio comprised of award-winning wordsmiths, journalists, artists, photographers and videographers who craft and curate informed, insights-driven content designed to perform in the digital space. Our insights-driven creative and content marketing services have garnered more than 200 national awards over the past 10 years for bringing content strategies to life through social media campaigns, responsive websites, branded videos, industry-leading blogs, clever copywriting and more. Graphic Design Services: Logo Development, Brand Identity Design, Marketing Collateral, Copywriting, Promotional Products, Print Advertising, Direct Mail, Trend Reports and White Papers, Neighborhood Guides, Gift Guides Online Development Services: Website Design and Develpoment, Website Copywriting, eBlasts, Blog and Social Content, Online Advertising Multimedia Production Services: Video Scripting, Video Production, Photography, Presentations

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• Engagement

  Gone are the days when agencies could separate services into public relations, search, social and paid media. Today, successful brands blend paid, earned owned and shared media strategies for a cross-disciplined model emphasizing engagement in all its forms, whether through Facebook page likes, contest entries, blogger coverage or social shares. As the lines between traditional media sources and social influencers continue to blur, so do our expertise and ability to blend marketing tactics and techniques for a truly integrated approach to connecting with your audiences. Engagement Services: Public Relations, Search Marketing, Social Media, Paid Media

  Link: Engagement

• Paid Media

  Rounding out our integrated, full-service approach to earned, owned and shared media strategies, the strategic planning, buying and management of paid media is another powerful way we target key markets with your brand messaging. Informed with key insights and armed with a well-developed brand strategy, we look for the most efficient way to manage ad dollars to make the biggest impact for your marketing buck. Digital Paid Media Services: Display Advertising, Paid Search, Social Media Advertising, Sponsored Content Traditional Paid Media Services: Print, TV, Radio Partnership and Sponsorship Services: Charitable and/or Aligned Partner Identification, Outreach and Relationship Management, Joint Marketing Strategies and Thought Leadership Opportunities, Events and Sponsorship Opportunities

  Link: Paid Media

• Public Relations

  Great PR isn’t all about press releases. In reality, successful public relations is the result of combining paid, earned, owned and shared media strategies to generate relevant content, build brand buzz and secure coverage in outlets targeted to your audience, whether it be the local news, Saturday Night Live, a mainstream magazine or even an Instagram account with the right following. Earned media specifically is what many people think of when they think about traditional digital PR and PR consulting and includes managing relationships with members of the media, crafting newsworthy pitches and hooks around your brand, and reaching out to traditional outlets and digital platforms to request coverage when the time is right. This may also involve writing and distributing press releases to spark interest with a broader group of reporters and editors, as well as recruiting and managing networks of paid bloggers and writers to cover topics aligned with their brands and followers. PR Services: Media and Influencer List Development, Media and Influencer Relationship Management, Pitching and Positioning, Press Release Writing and Wire Distribution, Native Content Placement and Paid Blogger Coverage, Media Training, Event Strategy, Planning and Promotion, Live Event Social Media Coverage and Outreach, Sponsorship and Partnership Identification and Management

  Link: Public Relations

• Search Marketing

  Believing in the power of data to power all that we do, our fully integrated teams apply advanced SEO and SEM techniques to produce informed content strategies that elevate the performance of all online assets, from website copy to blog content and even social media profiles. Increasing traffic organically and through paid search also amplifies our earned media and PR efforts and allows us to create optimized, informed content that together can have some powerful results! We’ve seen SEO strategies increase web traffic by as much as 764% and conversions by as much as 31% year-over-year as well as PPC campaigns that delivered a more than 100% return on investment. SEO Services Paid Search Services

  Link: Search Marketing

• Social Media

  Stand-out social media content and management is becoming increasingly complex — and increasingly vital to successful brands. Understanding the right mix of promotional and value-add content, the right ratio of text to imagery, the best platforms for your objectives, and most importantly how to ensure all of it reaches your target audience is where we infuse creative approaches with a whole lot of scientific savvy to ensure your social channels are on-brand, on-message, worthy of engagement and ultimately tracking against your KPIs. Our content producers infuse platform best practices into an editorial approach to social media marketing that emphasizes useful, interesting content designed to drive awareness of and engagement with your brand. Social Media Strategy & Setup Services: Keyword Analysis, Set Up and Optimization of Facebook, Twitter, Instagram, YouTube, and Pinterest Profiles, Community Analysis, Playbook Development, Training in Strategy and Playbook Review Social Media Content Development Services: Editorial Calendar Development, Photography and Video, Production and Editing, Graphic Design, Social Post Writing and Packaging, Blog Post Development and Management, Training in Creating Visuals that will Succeed on Social Social Media Management Services: Content Posting and Performance Review, Influencer Outreach, Community Monitoring and Engagement Social Media Advertising Services: Paid Post Promotion and Targeted Boosting, Mobile-Optimized Ad Content, Custom Audiences and Segmentation Strategies, Training in Social Media Advertising

  Link: Social Media

• Analytics

  Detailed reporting is part of our DNA. But we’re not just going to give you a graph and call it a day — our monthly reports focus on the insights behind the data and statistics, providing context around the numbers we see, analysis of which tactics worked and which didn’t, and strategies to adjust to always improve performance going forward.

  Link: Analytics